As Digital Marketers, we understand the crucial role of Search Rankings and site traffic generation on our clients’ websites. But does that not mean more visitors equal more potential customers and with that more real-life potential? Well, not exactly.
This case study will attempt to explain the lack of correlation between site traffic and the rankings on search engines. This will help to find out the natural factors that enhance organic visibility.
The Challenge of Increase in Search Rankings
The client is an e-commerce company that requested help to increase the company’s visibility and page rank online. This they argued was because there was potential for increasing the traffic to their websites in a manner that would guarantee improved search rankings.
Also Read: How to Block Bots and Boost Website Performance?
Despite working on awareness of their site most of the time, many new visitors would come but not stay on site. They felt frustrated when their position did not improve on the search results.
The Research
Our team then looked at current search engine algorithm factors that determine ranking. to pin down how site traffic influences rankings.
From what we have learned from the reps of Google and our experimentations, we came up with the following ideas.
Case Study Key Findings
No attention is paid to the kind of site traffic in the page ranking that is done by search engines. Most people argue that search engines such as Google, try to rank sites according to traffic records.
This is not true. Search engines are centered on the content’s quality and, indeed, relevancy. They also scan the actual website the tech of the website and its backlinks.
Also Read: Why Site Traffic Doesn’t Impact Google Search Rankings?
Valuable visitors boost rankings. That is to say, an increase in CPM, click-through rate, and site traffic does not necessarily lead to an improvement in the ranking. But quality traffic is sticky and hence would last long within your blog.
Interestingly, if you have a quality audience that is highly interested in your material and is using search engines to visit your site, this will tell the search engine that your site has good usability.
These visitors engage on the site, engage with the content, and perform desired actions. This, in turn, can help in improving grades every once in a while; thus, it applies to my case.
Hence, elements such as ranking are not limited to only traffic.
To rank high in search engines, website owners must focus on factors, including:
- optimized and highly informative content that responds to user needs.
- Specific areas of SEO include; how fast a site loads, whether it is responsive to mobile devices, and whether it utilizes structured data among others.
- Qualified backlinks from external pages that are authoritative, relevant, and up-to-date.
- Engagement indicators similar to search behavior include low bounce rates and high levels of interaction.
- Continuous creation of new content as well as Website upkeep.
The Solution
As seen from the discussion above, there is a need for change; therefore, we advised our client. Their new goal: Turn visits into a wider approach to SEO.
We recommend the following steps: We recommend the following steps:
- The first step to undertaking any SEO analysis is an SEO audit to establish the technical, on-page, and off-page optimization strengths and weaknesses.
- The content strategy must be geared towards quality content that users find most useful.
- Organize a link-building program to gain valuable and valuable backlinks.
- Suspect and debug website performance, user interaction, and any other factor that may be applicable.
- Coordinate SEO management with the shifting of algorithms as well as the trends of the users.
Search Rankings Results
In the following six months, the client was able to achieve better rankings in search engines. Specifically, they increased the number of visitors who arrived at their site through an organic search by 38%. Paid search conversion Rates from visits from search engines increased by 27%.
In terms related to site traffic and search rankings, the client seemed to understand the differences. The decisions that were made concerning the digital marketing strategy were made out of knowledge.
Conclusion
In particular, this case study is of concern to any business or marketer out there. It demonstrates to them how they can enhance the ranking of their website on the search engine. This proves that it is necessary to understand the specifics of SEO.
It is imperative to understand that only the increased flow of web traffic will improve the rankings. It is a known fact that businesses today compete for content quality, technical optimization, and backlink profiles to thrive.
Therefore, the best approach is to rely on data properly in formulating an SEO plan. This will increase search exposure and in turn, increase the business outcomes.
