Are you looking for a better way to find and research content ideas or create marketing content? You might have heard of Google Scholar, but you aren’t certain if it is the right tool for your needs.
Google Scholar allows you to search for scholarly literature from major academic publishers and university presses. It will allow you to find articles or citations related to the topic you choose.
Google Scholar is an excellent resource to find articles related to your niche. You can also add them to Google Scholar’s Library.
This tool is available to anyone, including academics and marketers. You only need to have an idea of the things you are looking for and a Google Account.
Researched content builds trust among your audience and positions you as an industry leader.
One of the best ways to promote your company is by creating content. It is also 62% cheaper than traditional marketing, and can bring in three times as many leads.
This blog post will discuss how to use Google Scholar to find content ideas and research for marketing, as well as tips for being successful.
Let’s get started!
Google Scholar: How does it work?
Google Scholar ranks documents according to the number of times that an article has been viewed or printed within a given time period (usually about one year).
Similar to Google Search Results, Google Scholar results show the most searched topics first.
Google Scholar’s goal is to rank documents in the same way that researchers would: based upon relevance and popularity.
This ranking system allows searchers to find relevant content faster.
When publishers submit documents to the Google Scholar metadata program, they are added to Google Scholar’s library. The documents are then indexed and ranked before being made available to searchers via search results.
Google Scholar can add unlimited documents to its library. It all depends on how many publishers participate.
This allows researchers and marketers to easily find relevant topics or content ideas.
8 Strategies to Use Google Scholar to Find Content Ideas
Google Scholar is a benefit to searchers as it gives researchers and marketers easy access to scholarly literature such as academic journal papers. Google Scholar allows you to search for keywords that are related to your topic, industry, or brand.
Google Scholar is a great search engine for finding high-quality results on any topic, such as news articles about digital marketing trends within healthcare.
Follow these steps to learn how Google Scholar can be used to your marketing research.
1. To find the most popular topics, search by year
Google Scholar’s advanced search feature can help you locate the most relevant papers for your year.
This feature can also be used if you want to search for the most recent information on a topic or if you don’t like older articles that aren’t current in your industry.
Let’s take, for example, social media best practices. However, you want to keep your results current. Google Scholar allows you to narrow down your search topics to a particular date range.
You can narrow your search by date by using the “Since Year” option. This will show you only recent papers, sorted according to relevance.
To show only the latest additions, you can use the “Sort by Date” option. This will sort them according to their publication date.
These features will help you locate the best resources for your topic and find out about what your competitors are discussing.
2. Find Related Articles on a Specific Topic3
Google Scholar’s Related Articles feature allows you to search articles similar to those you have already read. This can help you come up with more content ideas.
This feature can be accessed by clicking the Related Articles link located at the bottom or article of your results page.
If you search for “content management system”, you will find great resources about WordPress. You can then follow up with similar articles for Drupal, WordPress, and Joomla.
This is also useful if you are looking for articles about your main keyword, but would like to learn more about the most popular keywords related to it.
You will see the following results if you search Google Scholar for “content management systems” right now. Google Scholar searches commonly-used terms.
These articles are a great way to start your research and help you create more content.
3. Check out the most popular articles and publications
Google Scholar allows you to browse the 100 most popular publications in multiple language versions, sorted by five-year metrics h-index or h-median.
This allows you to see which articles were most frequently cited and by whom.
To view articles and citation metrics, you can click on the h-index number. The h-index number is the number of papers in a publication that have been cited more than once.
The hmedian metric measures the median number of citations in the hcore. This metric includes articles that have at least 50 percent of the citations.
You can get content ideas by looking at popular publications and analyzing the authors to find out what topics they cover.
4. For more ideas, see the Citations
You can use the Cite By option to access other relevant search results from the Scholar database.
The Cited By feature shows how many times the result was cited in other journals.
These citations will help you learn more about your topic and improve your research .
If you are writing about the most recent trends in SEO it is helpful to know the best sources. You will know that you are reading something of merit if you see an article that has been cited at least 500 times.
It is easy to find quality content ideas by analyzing the number of citations an article has received.
Be careful not to overestimate your abilities, as you could miss important information.
5. Limit your Results by Field
Google Scholar’s Advanced Search allows you to limit your search results to certain fields of study.
The Advanced Scholar Search function controls fields. It allows users to input keywords, phrases and places they occur. You can also group your results by authors and publishers as well as dates.
This feature is ideal for marketers who wish to concentrate on specific areas of their industry.
Someone who wants to write on the food and drink industry would type “food and beverage” into the keyword search box. In the phrase search box, they would also enter “food industry”.
Their results are limited to articles related to food and beverages within the food industry.
6. Keyword Research is a great way to inform your search
Google Scholar articles often have keywords listed at the start of the results.
These keywords can be used as inspiration for content ideas. You can also use these keywords to inspire content ideas if you already have a keyword you are interested. This is a great way for you to discover related concepts that will improve the quality of your articles.
Are you unsure how to locate relevant keywords for your article’s title? To help you with your search, use Ubersuggest
Google Scholar is more likely to return relevant satellite keywords if you include more.
This method can be used to write blog posts and articles. It allows you to quickly search keywords and find related concepts in a glance.
This research can be done in advance to create high-quality content using well-researched sources.
7. Find Competitor and Industry Topics
Google Scholar can be used to locate content ideas by looking at the work of industry leaders and competitors.
If you are in the business selling hats and see that another company has published an article ranking highly on Google Scholar this year about hat trends, it might be a great incentive to write something similar.
You could also use Google Scholar results to find topics relevant to your industry.
If an influencer or author in the online marketing world has published a book about email strategy recently, this would be a great source of inspiration for blog post ideas, as it is relevant and directly related to your audience.
You can also use Google Scholar to search for ideas about your product or service. If your company sells software, you can use Google Scholar to search “software marketing tips” to see what results come up. You might discover new ideas that you didn’t know existed.
8. Google Scholar is a great way to expand your customer base
The last Google Scholar strategy is to use it to search for potential customers.
If your company is a specialist in B2B, you might try searching for topics related to your industry to see who is writing about them. This could open up new opportunities for you to meet people in your industry.
There may be relevant searches that are focused on market research and lead generation strategies for businesses within your niche. These searches could lead to partnerships or potential prospects in the future.
Even if there aren’t any leads, you can still learn about the content creation and interaction of other industry players.
These ideas can help you come up with new content topics.
Commonly Asked Questions about Google Scholar
What is the best way to search Google Scholar?
Simply enter your keywords into the search bar, and then click on the magnifying glass icon to search Google Scholar.
How do I search Google Scholar for journals?
Google Scholar makes it easier than ever to search for journal articles and make them accessible. You can search Google Scholar by entering your keywords followed by “journal” or “JSTOR.” If you want to search for marketing books, enter: marketing + JSTOR.
Google Scholar: Is it Good for Research?
Google Scholar is an excellent tool for research. It allows you to search by author, publication, or time.
Is Google Scholar Free?
All information in Google Scholar is available for everyone to view.
How do I activate Google Scholar?
You need a Google account to activate Google Scholar. Register for a Google Account here.
How do you use Google Scholar the best?
Google Scholar can be used for content creation, marketing research, scholarly research and many other purposes.
Google Scholar Guide Conclusion
Google Scholar’s popularity among researchers and marketers is due to its simplicity. Google Scholar is easy to use. All you have to do is give Google Scholar an idea.
Use Google Scholar search to find all your keywords. Do not limit yourself to just one or two keywords. Google Scholar will return all articles related to marketing if you search for marketing articles. This may make it less useful than articles about online content strategy.
Once you find the results you are looking for, refine your search by exploring other citations and results.
Google Scholar is an excellent way for marketers to get inspiration and create interesting articles people love reading.
What has Google Scholar done for your content marketing strategy?