HubSpot a tool known as tool for all your business need but will this tool actually benefits you? lets find out.
What is HubSpot?
Leading contact relationship management (CRM). This software is also used in marketing, sales, and customer service. They offer a wide range of resources to their users.
Including five main products or Hubs
- Marketing Hub
- Sales Hub
- Service Hub
- CMS (Content Management System) Hub
- Operations hub
HubSpot offers these tools and services for marketing and other business needs. These are free and full functional. Businesses can derive value from their daily operations without paying for tier use.
These free Technologies include.
- CMR
- Email Marketing
- Ads Management
- Form Creation
- Landing Page
- Web analytics Tracking
- Chatbots
- Customer Support
- Much More.
These tools offer integration with other online tools. Like Zendesk, salesforce, and Microsoft Dynamics CRM this makes it easy to install HubSpot in your own business.
Why is Customer Relationship Management (CRM) important?
Customer Relationship Management (CRM) is all activities, strategies, and technologies. a company uses this to manage its interactions with current and potential customers. CRM helps businesses build a relationships with their customers.
Since company loyalty will affect a company’s revenue CRM becomes important part. collecting data that helps businesses recognize and communicate with customers in a scalable way.
According to Gartner, CRM software totaled $26.3 billion on 2015. Experts predict this rise will continue through time.
HubSpot, how does it work and what is it used for?
In simple words, HubSpot is a tool that helps you with marketing campaigns. Attracts, engages, and delights both potential and current customers. Help in creating compelling content to get in front of right people. Converting visitors into leads and leads into customers. Analytics and reporting capabilities make it easy for marketers to prove the ROI of their efforts.
Is HubSpot a simple CRM tool or more?
This tool primarily focuses on CRM but it has other effective and useful services. HubSpot is more than just a CRM tool it includes many sections which help your business.
It includes…
- Marketing Hub.
- Sales Hub
- Service Hub
- CMS Hub
- Operation Hub
HubSpot Marketing Hub.
This tool focuses on marketing so that your content will reach right audience. Some of these Key features are given below.
What is included in HubSpot Marketing Hub?
- Landing Pages:- create web pages to drive conversions. Taking advantage of conversion rate tools like lesy AB testing.
- Emails:– create and send personalized emails, automated with customer time delay. Triggering by customer events of your choice, and much more.
- Blog:– create compelling content to build trust with customers.
- Social media marketing:- schedule posts across platforms and engage with user comments.
- SEO:- get your website ranking higher in search results.
- Marketing automation:- lower your workload by automating your workflow. Processes for contacts across buyer journey. While keeping a personal touch with your lead nurturing.
- Analytics:- what gets measured gets managed. Keep track of what working and what is not across your marketing channels.
HubSpot Service Hub.
Customer service software from HubSpot makes things easy. Connecting with costumes and managing those relationships. Because when your costumers are happy You are happy. This also helps you grow your business.
What is included in HubSpot Service Hub?
- Customer feedback:- easy to collect feedback, share key insights, and better understand customers.
- Support trinkets:- one organized place to manage issues.
- Live Chat:- on-site chat support to help customer problems.
- Knowledge base:- a point of reference to solve common problems. Making it easier to scale, onboard new staff, and avoid reinventing the Wheel.
- Reporting and Goals:- keep everyone on track and see how well their efforts are aligning with goals.
- Conversational bots. :- create bots to handle common issues and situations your customers might experience.
HubSpot CMS Hub.
Content management system (CMS) is a focused version of the marketing hub.
This is like a lighter, dialed-in to help you get the most value out of your website. Helping you generate more leads.
Content and lead generation are key components of strong marketing strategies. So having a fully loaded CMS will help your content marketing efforts to the next level.
What does HubSpot CMS include?
- Drag and drop web editor:- no coding required, what you see is what you get.
- SEO tools:- to rank better in search engine results.
- Web analytics:- track traffic flows and conversations across your website.
- Attribution reporting. :- see which traffic sources and web behavior are most conducive to your desired actions and conversations.
- Adaptive testing:– easy AB test content to figure out the copy and design elements. For starters, these are most conductive results you want.
HubSpot Sales Hub.
This hub helps you with managing, communicating and tracking your leads. This helps your team to interact with customers without spending much time. You can call sales hub an advanced version of CRM.
What does HubSpot Sales Hub include?
- Email Templates:- Send your emails quickly when you choose from premade templates depending on your needs.
- Free calling: This involves reaching out to contacts directly. It will also automate your log dates and times to make follow-ups easier.
- Meeting Scheduling:- an easy way for leads to book appointments through meeting links.
- Pipeline tracking– keep tabs on how warm your leads are. This makes it easy to find out when is the best time to close.
HubSpot operation Hub.
Operation Hub is data-centric and facilitates automation. It helps you connect your apps and sync customer data across teams. This helps you clean up redundant data, automate processes to take the “busy work”. This Hub is a great way to avoid having a half-broken patchwork of software solutions as your business scales.
What does HubSpot Operations include?
- Data deduplication:- avoid duplicate contact and other messy data practices.
- Real-time, two-way synchronization:- avoid inconsistencies across teams.
- Field mapping:- avoid manual reentry of contact info across platforms.
- Webhooks:- share data across platforms when triggered by your custom events.
- Costume-coded workflow actions:- execute code (like JS or Python) on extend functionality within (or outside) HubSpot.
Pricing of HubSpot.
HubSpot offers a variety of different plans, you can pick the one most suitable for you.
Free Plans.
This includes basic CRM features and this is limited to email marketing up to 2,000 emails/month and a watermark of HubSpot
Paid Plants (Per Hub)
Stater Hub
This pack starts at $50/month for 1,000 contacts or $15/month per user/service Hub. This plan is suitable for small businesses with limited automation.
Professional Hub.
This plan also known as Marketing Hub starts at $800+/ month which gives you 10,000 contacts. This hub offers sales/ service starting at $90/user/month. This Hub includes advanced analytics, automation, and custom reporting. On billing fee for this plan is $1,500.
Entrepreneur Hub.
This plan starts from $3,600/month offering 25,000 contacts. This hub offers sales/service Hub starting at $150 per month. This Hub includes premium features from predicting leads scoring to hierarchical team management. This hub requires an onboarding fee of $3,000.
Also Read:-Is Mailchimp, Suitable for You? How can you benefit from this tool?
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