Google Trends is an effective instrument that gives useful information about search activity on the web.
Even though the function of Google Trends is quite well-known, some features are hidden and possible capabilities that are not widely used.
They revealed seven of these hidden gems, which this case study looks at, and how these can be utilized to gain improved intelligence from the platform.
The Challenge
Our client was a digital marketing agency that wanted to leverage Google Trends further and use it to determine the content its target audience was most interested in.
However, they discovered that options like basic search and filter were not delivering enough granularity and specificity to make the tools as valuable as they should be.
The Research
To discover many secrets of Google Trends, the team performed research work, analyzing the basic information provided by the company.
Searching for the necessary information among forums, and explaining the intricacies of working with the platform to the members of the team.
To get the most benefits out of Google Trends and pass these learnings on to our clients, we held this aim firmly in mind.
The 7 Hidden Features
- Punctuation: The URL is constructed in a way that makes use of special signs like quotation marks, hyphens, and commas that help the users to get exact, exclude terms, or put several terms together.
- Language Filtering: It is therefore possible to analyze how different demographic groups and regions perceive certain topics based on the language filter which enables better content and marketing strategies.
- Comparison Functions: The feature lets users compare at once two or more terms to see their differences, and helps in discovering new trends, increasing popularity as well as competition.
- Seasonality Discovery: By using Google Trends, one can understand the seasonal trends hence useful for creating marketing strategies or even planning for content marketing.
- Year-over-Year Trends: Due to historical data collected by the platform, the users can carry out a long-term analysis of the dynamics in search interest and, therefore, predict changes in the future.
- Geographic Insights: The feature also is very useful as it allows to filtering of the results by country, state, or city which helps to get more insights on the specific region of the world or specific country and develop further marketing and localization strategies.
- Data Export and Sharing: Google Trends provides many choices for exporting the data as CSV files, generating URLs for sharing, and embedding the graphical representation into the reports and presentations.
Also Read: Google Trends: 7 Hidden Features, You didn’t know About.
The Solution Of the Google Trends Feature
Having established these, we briefed our clients on all these hidden features and proceeded to train them on how to use them.
We worked closely with the client to develop a tailored Google Trends strategy that addressed their specific needs.
Including We worked closely with the client to develop a tailored Google Trends strategy that addressed their specific needs, including:
- Applying search filters and using punctuation to pinpoint the best phrases to use in their industry.
- Exploiting large-scale search queries in different languages to improve the understanding of its audience all over the world.
- Measuring the extent of acceptance of these goods and services against rivals with a view of identifying areas that can be exploited.
- Understanding the seasons of the industry the client belongs to maximize the content and also the campaign.
- For use as a historical reference when planning out the general or even the specific approaches to their marketing and products.
- Localized content of text and targeted campaigns based on the data of geographic localization.
- Applying the data obtained from Google Trends to their reports or their presentations in a very fluid manner.
Also Read: Case Study: Search Rankings are not affected by site traffic.
The Results of Case Study
When these hidden features were added to the equation of Google Trends, our client improved greatly in their capacity to refer to trends and data. They were able to:
Improve the quality of content and get a better strategy which leads to the growth of the organic traffic by 23%.
- The analysis of new search patterns to find perspectives for the new products’ creation and consequent successful release.
- They should adapt their marketing strategies to fit certain times of the year in a move that aims at increasing their conversion rates by almost 18%.
- It is recommended that they employ a more suitable tone in their advertising as well as improve the way they adapt to consumers in other countries, thereby enhancing the generation of leads by 27%.
- To include Google Trends data into their reporting without changing its format, and thus increase the perceived value of their work and improve relations with the client.
Conclusion
Therefore, the a need to move beyond Google Trends’ surface-level features of this case study. When the users tap into some of the unknown functionalities of the platform.
They get to see a plethora of additional information that can be used in areas such as marketing, content calendars, and new products, and services, among others.
The major lesson learned here is that to get the maximum benefits from the Google trend tool, one must be conversant with its extensive features, especially in the current world where data plays a crucial role.
