Is Mailchimp, Suitable for You? How can you benefit from this tool?

Mailchimp, a popular email marketing platform known for its AI-based functions. like sending Newsletters and automated emails. Email marketing helps you connect more with your audience or customers.  

What is Mailchimp?

Mailchimp, an email service provider (ESP), built for online Email marketing. Founded in 2001, it has become one of the top email newsletter services.

With Mailchimp you can send newsletters and automated emails. This tool offers pre-designed email templates and a drag-and-drop email builder. It also has a built-in email analytics. This is an attractive software for businesses to start with email marketing.

Interesting Mailchimp Stats Says.

• holding 60% shares of email industry.
• Sending 10,794 emails every second.
• Sends over 8,778,853,528 emails on Thanksgiving weekend.
• Customers on this software generated more than $321,530,039 in revenue. Using it’s product recommendations.
• Has 11 million active customers with a total audience of 4 billion.

Why is Email Marketing Important?

A key ingredient for marketing strategies for any business is email marketing. Email marketing is important, especially for small and medium business. Through this staying in touch with your audience is easy. 

Email marketing is the cornerstone for any digital business. This includes. Sending out regular email newsletters. including special offers, updates, information, and advice.

Mailchimp, how does it work and what is it used for?

As long as your list is less than 500 subscribers/2500 emails a month this tool is free for you. You can create, manage, and send newsletters with Mailchimp.

This tool lets you create email marketing newsletters. You can send to 1,000s of people in one go. Only limited is size of your email list. All newsletters can customized to preferences. segmented in email list/segments, to make it relevant to subscribers.

Which is the Best Mailchimp Training?

Best way to get started with Mailchimp is to follow their Mailchimp training. It will consume a vast amount of time if you try to navigate their platform.

To help you navigate their platform they provide training. You can check about training at Mailchimp Training. After that, you can have Udemy where you’ll have access to a vast amount of training courses.

Is Mailchimp a Simple Email Marketing Tool? Or More?

Mailchimp has now become an all-in-one marketing platform. 

Last year they added new features to their platform targeting small businesses. You can create landing pages, postcards, Facebook Ads, do Google remarketing, and other social ads. 

Mailchimp claims to take care of everything related to the growth of a business.

How do Sending Emails With Mailchimp Work?

To send emails with Mailchimp first step is to create accounts. After that create first email campaign. At beginning you will face little difficulty, as time passes you’ll learn how to send them with low effort.

Below are a few steps on how Mailchimp works.

Create signup Forms.

As we said earlier email list is super important. You can create a signup form to get started with Mailchimp. Once the new signups are in tool, you can engage with your audience and send them emails.

Design Professional Email Newsletters and Templates with Mailchimp.

Mailchimp has drag drag-drop email editor. You can use one of pre-designed templates and design tools to help you get started.

Mailchimp contains over 100 email editor that’s easy to use. With drag and drop email designers adding content. Combinations of colors and styles is also possible. 

Images logos and other files can stored in Mailchimp’s content studio.

Set Up Email Automation.

Mailchimp gives you access to email automation and set up email triggers. Normal newsletters would schedule at a set time but this is a little different. Triggers sent when certain conditions meet. 

Some examples of triggering Mailchimp emails:

• Build your brand (welcome emails to new subscribers)
• Increase sales (product recommendation emails)
• Boost customer loyalty (customer re-engagement emails, feedback emails)

Automated emails get more personalized and relevant so these emails will perform better. 

Track Campaign Performance.

Tracking emails is very important. By doing this you’ll understand what will work for your audience. Mailchimp provides dashboards and an overview of Growth, engagement, and revenue reports. With these reports, it’s easy to find working emails and expand on it model.

Most important statistics and reports this tool has for you:

• Landing page reports – track performance of your landing pages. see clicks, open rate, list signups, and revenue.
• Ad reports – track your ad performance, shows views, clicks, and ROI 

• Email campaign reports. – tracking performance in various aspects. like your email campaigns, clicks, open rates bounce social activity & purchases
• Automation reports – see the performance of automated emails.

Iterate Mailchimp with other apps and web services.

Integrating email providers with other marketing channels. this keeps things in order and streamline your processes.

It can integrate with over 300 apps and web services across categories.

• analytics  – Sydo, adversity Datatap, Geckobord, etc
• Content – Outgrow, Scoop.it, Wisepops, etc.
• Design – Canva, Strip, etc.
• Costumrt Service – Accelo, LiveChat, Help Scout etc
• Social – Hootsuite, AddThis etc
• Marketing – LeadBoxer, OptinMonster, Unbounce etc

Who can get best benefits out of Mailchimp?

As Mailchimp is into different industries across business.  over 20  million customers from world’s well-known use this tool. companies, universities, charities up to small businesses and local clubs. Mailchimp isn’t enterprise software. it’s used for small and mid sized businesses.

E-commerce and retail businesses.

For E-commerce and retail business, you’ll have many benefits.

• Drive traffic

• Attracting customers

• Capture costumer information

• Creating online ads for new audiences.

E-commerce and retail companies can integrate with their eCommerce platform of courses. Triggering birthday emails, sending then product recommendations and re-engaging with lapsed customers. Mailchimp shows detail on buy behavior at the Mailchimp interface.

There’s a lot of retailers and e-commerce cabinets use this tool. Senders looking for Mature e-commerce email marketing tend to use tools that specialize in online commerce email. Special tools containing bigger databases or want more automation or data insights

Mobile and Web Apps

Mailchimp provides services from improving engagement and growing your mobile or web app.

Connecting users’ in-app activity. Creates personalized emails based on people’s behavior. These can be multi-channel campsites.

Startups and small businesses.

Mailchimp is often used by startups and small businesses. As a well-known marketing tool. This tool is pretty easy to get into compared to other platforms. You don’t need to spend a lot of time training so you can use that time getting other work done.

As a business owner, many companies/freelancers can help you design marketing templates. 

Online marketing agencies

Mailchimp has a lot of clients as many marketing agencies use this tool. It’s because there’s a feature special for agencies. These tools specified for any agency’s growth. You can manage multiple clients from one login.  

Another benefit is that it provides a discount for agencies.

How much Mailchimp cost (from small to big businesses).

If you’re a starter and under 2,000 subscribers and 10,000 emails. You can use their service for free. If your subscriber cross 2,000 you have take their plans. Other competitors on market provide similar services for free or cheaper prices. But this is expensive compared to competition.

If we look deep into pricing mailchimp has four pricing tiers. For starter it free ($0), for essentials ($9.99),for standard ($14.99) and premium ($299).

Free email newsletter service.

You can add up to 500 contacts and send up to 2500 emails per month. You’ll have access to

• Audience dashboard
• Content studio ( to create campaigns) with a few basic templates.
  You can- also create landing pages, postcards, Facebook ads, Instagram ads and pop up forms.

If you have more than 500 contacts you need to upgrade. This free service has a major drawback. Every email you send will have Mailchimp logo on its footer. So 90% of owners prefer upgraded plans.

On upgraded plans, you won’t have a logo on footer.

Essential Email Newsletter Plan.

This plan starts at $9.99 per month for 500 contacts and $19.99 for 1500 contacts. You’ll have access to email templates, do limited A/B testing and remove logo of Mailchimp.

Mailchimp Standard Plan.

Starting at $14.99 per month for 500 contacts and $49.99 for 2500 contacts.

This plan give acces to

• Audience insight
• Google remarketing ads
• Design custom templates
• And set multi-step event-based automation.

Mailchimp Premium Plan.

Starting at $299 per month for month 10k contacts. In this plan, you can create a number of audiences. Also, use Mailchimp’s more advanced segmentations.

Another feature is you get access to Multivariate Testing. Taking A/B split testing. You’re also allowed to test a number of different variants. Premium also makes you eligible to receive phone support.

Why Should You Even Use Mailchimp?

Now you know what Mailchimp is, what this tool does, costs. Now let’s look at pros of using this service.

Simple and Intuitive Interface.

Interface is clean simple and easy to use. You can drag and drop email designers, customize emails. it is very easy for new users to learn and use this platform. The problem here is, advanced features seems tobe hiding in a submenu. This is not logical compared to its competition. 

Ideal for beginners.

As this tool is easy to use for new users this tool becomes ideal for beginners. Its free plan makes this tool an attractive option for beginners. Mailchimp provides a lot of free training for starters. Adding all these options this toolbecomes very promising and easy for new users.

segmentation.

This feature takes basic audience segmentation and makes it easy to pull off. But advanced segmentation is different. In this feature, creating more targeted precise, and relevant campaigning. It’s based on purchase activity, gender, age range, etc.

A/B testing. 

Testing many variants of content in higher plans. You can create different combinations of headlines, images and body copy.

Other services also provide A/B testing.

But this tool provides a complete breakdown of the performance of combines. This helps in understanding permutations and combinations attracted clicks.

Drawbacks of Mailchimp.

everything service has a downside. this tool also have points to be consider as downside.

Affordable, only in short term.

This tool is most useful if you are a beginner or a small business owner. Growing your audience and after reaching 500 contacts mark thats it. Now you will forced to upgrade prices also skyrocket with an upgrade.

With free service, you’ll get Mailchimp logo on your emails. many owners don’t like that. Support is also limited in the free version.

Limited automation features.

Mailchimp offers limited automation options. This is a serious downer coming from an established email service provider. It does offer basic options. Options like Auto-Responder feedback email. But this tool fails to build custom automation. And advanced segmentation their competitors provide. 

Their feature lacks a workflow (everybody has this nowadays). Workflows are very hidden, not easy to set up.

Limited customer support.

Customer support of Mailchimp is disappointing compared to others. A free email marketing plan gets you only support for first 30 days. That is also via email. 

When you need customer service after 30 days you need to upgrade. Upgrade to paid plans. They provide a Knowledge base but customer support payment. 

Even after upgrading plan, there is no phone support until you upgrade to premium. 

Conclusion.

Now you know what Mailchimp is. Its costs, service, pros, and cons. This is a good email marketing software. This tool will be most helpful for small businesses and startups. As your business, you can choose an alternative.

Also Read:- 10 Business Tools for Small Business, Kick Start Your Business in 2025